Can’t Miss Events At SXSW
Issue 11 | March 3, 2014
Over the past twenty years, SXSW Interactive has earned the reputation as a hub for innovation and creativity, responsible for setting the technology trends that will define the coming year. The twenty-first edition of...
Super Bowl XLVIII: For Brands, the Best Seat in the House May Have Been on the Sidelines
Issue 10 | February 6, 2014
Last year’s Super Bowl became infamous for a power outage that stopped play for 34 minutes. That disaster seems fortunate in retrospect. This year the entire game was a blackout, lopsided from the first play and...
Seeking Best In Class At CES
Issue 9 | January 15, 2014
I grew up in an early adopter, audiophile household, which means I was fortunate enough to get exposed to consumer technology quickly and often ahead of other kids in my neighborhood. As a family, we had Pong, Atari,...
How iBeacons Could Revolutionize Retail
Issue 6 | November 19, 2013
In the modern world of mobile and retail design, knowing the exact location of a customer provides highly valuable and actionable information for a retailer. Smartphones can enable location-based targeting, but until...
The Growing Market For Children’s Wearable Devices
Issue 5 | November 1, 2013
As the wearables market matures and consumers become more comfortable tracking and measuring their own data, manufacturers are shifting attention to the youth market to develop wearable technology that’s best for them....
Mobilizing The ‘Cool’ Kids
Issue 4 | September 17, 2013
Technology has significantly changed the way young consumers behave. It has added new possibilities for them to consume content, plus added a new level of complexity—and challenge—for marketers wanting to reach them....