R/GA Wins Global Agency Of The Year In Mobile

November 2013

During Advertising Week 2013, R/GA received top honors across 11 categories in two awards shows, with mobile work taking home multiple wins. The agency swept the 2013 MMA Smarties Awards, winning Global Agency of the Year in Mobile in addition to several gold and silvers awards. R/GA secured a total of eight awards at the MMAs for its innovative campaigns across several global offices including New York, São Paolo and London.

The R/GA team

At the 2013 IAB MIXX Awards, R/GA’s campaigns in the mobile, viral, search marketing and branded utility categories for work with Google, McCormick and Beats by Dr. Dre also took home awards.

Congratulations to all the teams involved. Below is a recap of the awards:

2013 MMA Smarties Awards

  •  Global Agency of the Year in Mobile
  • Silver: TIM for “TIM Beta BlaBlaMeter”—Relationship Building/CRM, [R/GA São Paolo]
  • Bronze: Nike “NIKEiD Mobile”—Mobile Website
  • Silver: Nike “Nike Primetime”—Tablet Campaign
  • Silver: O2 and R/GA London for “O2 Priority Moments for Independent Business”, [R/GA London]
  • Bronze: TIM and R/GA São Paolo for “TIM Beta BlaBlaMeter”—Mobile Social Media, [R/GA São Paolo]
  • Bronze: Nike for “NIKEiD Mobile”—mCommerce


  • Gold: Google “Get A Life!” Campaign in Search Marketing
  • Silver: McCormick FlavorPrint Campaign, Branded Utility
  • Silver: Beats by Dr. Dre “#Showyourcolor” Campaign, Viral