Creativity for the Connected Age

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01 The Democratization of Creativity

Digital technology has disrupted and will continue to disrupt creative industries. New technologies have created tools that lower the barrier of entry for creativity, allowing individuals to create their own products. This democratization of creativity has put pressure on big brands and their agencies to innovate further.

  • 1.1 Tools of the Creative Class

  • 1.2 Platforms of Meritocracy

  • 1.3 Talent Remains a Precious Commodity

  • 1.4 Innovation from the Bottom Up

  • 1.5 Accelerating Product Development