Connected Commerce

View All A New Way to Shop and Save

Liza Landsman, Chief Customer Officer and Sumaiya Balbale, VP of Marketing at, speak with Daniel Diez, Global Chief Marketing Officer at R/GA, about how they plan to disrupt everyday ecommerce.


Disrupting the Ecommerce Landscape [1 of 3]
Ecommerce has typically been defined by niche markets and thin margins. is setting themselves apart by adding transparency to their supply chain and encouraging people to buy more everyday items online.

Savings through Supply Chain Flexibility [2 of 3]
Shopping on is a familiar experience, however, the site surfaces additional ways to save, such as selecting items from the same inventory pool to shorten the shipping distance and use fewer boxes. Customers can also save by doing things like paying with a debit card or waiving the right to return an item.

Re-Designing the Shopping Experience [3 of 3] gives its users lots of options to save. To ensure they don’t feel overwhelmed, designed an experience that is intuitive for casual shoppers, yet robust enough to allow more motivated shoppers to find additional ways to extract savings.