Accelerating Innovation

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01 The Spectrum of Innovation


As the pace of change accelerates, companies across all industries are looking for an edge in the attempt to stave off stagnation. Realizing that fresh perspectives from outsiders can drive innovation, organizations are turning to startups for inspiration, collaboration and investment opportunity. As a result, hackathons, incubators and accelerators have all become part of the modern-day corporate lexicon. These programs harness collaborative energies and focus unbridled creativity – refracting new ideas into fully formed products, services and brands.

  • 1.1 Companies Can’t Innovate Fast Enough

  • 1.2 Hammerhead: The Rapid Evolution of a Hardware Startup

  • 1.3 Building a Brand, Not Just a Product