Posted February 4th 2013

Social Media Mentions During the Super Bowl

Twitter was mentioned in 50% of Super Bowl Ads, Facebook at 8%, Google+ at 0%.


Of the 59 national commercials:
– Twitter or hashtags were mentioned in 50 percent of ads
– Facebook was mentioned in 8 percent of ads
– Google+ was mentioned in 0 ads
– Instagram was mentioned in 1 ad
– YouTube was mentioned in 1 ad


Twitter also racked up some impressive stats during the game itself. These moments sent the most tweets flying:
– Power outage: 231,500 tweets per minute (TPM)
– 108-yard kickoff return for Ravens TD by Jones: 185,000 TPM
– Clock expires; Ravens win: 183,000 TPM
– Jones catches 56 yard pass for Ravens TD (end of 2nd quarter): 168,000 TPM
– Gore TD for 49ers: 131,000 TPM


Facebook’s wrap-up of Super Bowl activity doesn’t mention number of posts but does identify the biggest moments of the game shared on the platform (first 5 of 10 shown here):
1. Ravens win the Super Bowl
2. Beyonce’s halftime performance
3. Blackout in the Superdome
4. Jacoby Jones’ 108-yard kickoff return for a Ravens touchdown (and Justin Tucker’s field goal kick)
5. Joe Flacco’s 56-yard pass to Jacoby Jones for a Ravens touchdown (and Justin Tucker’s field goal kick)

Source: VentureBeat