Posted April 9th 2012

Smartphone adoption among mothers has increased 10% since 2011

Moms are also 53% more likely to use mobile banking applications and 58% more likely to shop via mobile phone compared, to the general population. Mom’s spend twice as much time online monthly: 66 hours versus 33 hours for the general population, and spends 63% more time streaming online video. Moms are also 45% more likely to use social media regularly.

Source: BabyCenter and Nielsen, April 2012