Inspiration

Posted June 7th 2013

Smartphone Ownership On The Rise


Smartphone owners are now solidly the majority in the United States; 56% of all Americans now own a smartphone, up from 46% in February 2012. As smartphone penetration continues to rise, ownership of feature phones (35% of Americans) continues to fall, as does the percentage of the population that doesn’t have a cell phone, down to 9% of US Adults. According to research from the latest Pew Internet and American Life Project report, smartphone growth is outpacing declines in feature phones and no cell phones, with smartphone ownership rising 60% from 2011 to 2013.

Highlights of the report include:

1. Men show greater adoption of smartphones than women, with 59% of men reporting ownership vs. 53% of women

2. Smartphone penetration is highest among younger demographics; 81% of 25-34 year olds own smartphones, followed by  79% of 18-24 year old. Smartphone adoption continues to lag among older populations, with only 18% of 65+ year olds owning a smartphone

3. Higher income households show the greatest levels of ownership; 78% of people with a household income of $75K+ own smartphones while only 43% of people with a household income of less than $30K own smartphones

4. Android remains the top platform of choice with 28% penetration, followed closely by iPhone at 25%

See Pew’s report for more demographic information: age, ethnicity, education, income, geography; information on platform choice over time, and a look at the notable demographic differences between Android and iPhone owners.

 

Source: Pew, June 2013