Inspiration

Posted February 12th 2012

Of holiday shoppers using their phones to help with shopping 41% made

Consumers used their smartphones at many different points in their purchase path during the 2011 holiday season: 41% of those who used their mobile phones to help with shopping said they made a purchase directly on their smartphone. 46% said they researched an item on their smartphone then went to a store to make their purchase. 37% said they researched an item on their smartphone then made their purchase online.

Source: Google, February 2012