Posted April 9th 2012

33% of US TV viewers have interacted with the various symbols that appear

11% have scanned a QR code, 7% have searched for a hashtag on Twitter and 5% have scanned the Shazam symbol.

Additionally, 32 percent were motivated by getting coupons and promotional codes, 31 percent entering a contest or sweepstakes, 26 percent watching a video, 26 percent interacting about the show or product on social media, 21 percent connecting with others with similar interests, 20 percent sharing or recommending a program to others and 16 percent making a purchase

Source: Accenture, April 2012