Despite ongoing debate among companies large and small about the effectiveness of social media, and the proper means of measuring social ROI, numerous brands have successfully proven the case that an effective social media strategy can drive ROI. The below infographic, compiled by Cadbury brand Wispa (UK), looked at 10 social media success stories from various industries worldwide. The examples demonstrate the effectiveness of Twitter commerce, geolocation, and social listening as a means of crafting product offerings. Notably, one brand made a highly successful launch entirely within Facebook and Twitter.
BitRebels, April 2013