A new study from the Pew Internet and American Life study found that while the majority of Americans have Internet access, whether through an at-home broadband connection or smartphone, there is still a sizable percentage of the population without any type of access. According to the study, 70% of American adults have broadband access at home; education, income, and age are important factors that have a strong correlation with a home connection. Adults who are under the age of 50, have a college degree, and live in a household with an income of $50K+ are more likely to have broadband access at home.
Key findings include:
- Of the 30% of American adults who do not have broadband access at home, 32% access the Internet through a smartphone. In total, 80% of Americans have some sort of broadband access, whether its from broadband access at home, smartphone ownership, or both, meaning 20% of Americans don’t access the Internet at all.
- Smartphone ownership narrows the ‘broadband gap’ between certain demographics. For example, only 53% of hispanic adults have broadband access at home, but 75% have either a broadband or smartphone connection. Compare these figures to white adults; 74% of white adults have broadband access at home, and 80% have either a broadband or smartphone connection. The ‘broadband gap’ between hispanic adults and white adults narrows to just 5 points when smartphones are included.
Read the rest of the report here.Source: Pew, August 2013