Pandora’s New Website Points to an On-Demand Future

Posted November 9th 2016


via Engadget

Pandora has generated a lot of buzz about its rumored on-demand platform based on Rdio, and is working on an extensive re-branding ahead of that. It recently unveiled a new logo, and today launched a completely revamped website. As part of the new changes, you’ll now see radio stations in a grid of album art instead of an ordered list, much like with Google Play Music. The control bar with thumbs up/thumbs down, play, pause and song information has moved from the top of the screen to the very bottom now as well.

The design lets you navigate “between past, present and future listening,” Pandora says, making it easier to create and organize stations. Interestingly, Pandora cribbed from Spotify and is offering tour dates on both the Now Playing and artist profile pages. Finally, you’ll be able to replay and skip tracks, provided you’re willing to watch a video commercial, while subscribers to the $5 Pandora Plus option will be able to do it ad-free.

“There are no options to stream songs on demand, but that will likely change soon,” writes Engadget‘s Steve Dent. Streamers are still waiting on the┬álaunch of the $10 on-demand service similar to Spotify or Apple Music based on the technology Pandora┬ápurchased from Rdio. The new logo and website reboot are steps Pandora hopes will lead to a strong launch of that service.