Inspiration

BlackBerry Signs a New Deal With Ford

Posted November 4th 2016

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via ReadWrite

BlackBerry has signed an expanded deal with Ford to install infotainment and security systems in future cars.

The deal includes BlackBerry’s QNX operating system, which Ford has been using through a partnership with Panasonic for a few years, and Certicom security technology. Ford will also use QNX hypervisor and audio processing software.

“The future of the automobile is all about embedded intelligence. I believe our expertise in secure embedded software makes us the preferred technology provider to put the smart in the car,” said John Chen, executive chairman and CEO at BlackBerry.

The firm’s QNX operating system is one of the major platforms for automotive manufacturers, who want to add infotainment and GPS services to cars. Some investors see this as a major source of revenue in the future, as BlackBerry starts to move from hardware to software and services.

BlackBerry isn’t the only company shifting its focus to software and services. This partnership reflects the growing trend in the automotive industry toward software that will enhance the in-car experience and seamlessly connect the vehicle to the world around it.