via Fast Company
From just an experiment one year to full-fledged product the next—the NBA is all-in on virtual reality.
Last year, the league broadcast one of the first-ever live VR streams, the then-defending champion Golden State Warriors’ opening night game against the New Orleans Pelicans. It, along with other games streamed live last year in VR, was a test. Today, the NBA announced it will live-stream a game a week all season, formalizing its commitment to the technology. Those games, starting with the Sacramento Kings against the San Antonio Spurs on October 27, will be made available for free to anyone who subscribes to its League Pass service.
I partnership with NextVR, the league will offer one game in virtual reality to its League Pass subscribers, featuring each of it’s 30 teams at least once. With their weekly games, NextVR’s executive chairman Brad Allen hopes that his company and the NBA are answering one of the lingering question surrounding the viability of VR, “which is [whether there’s] enough content, and compelling content, out there.”