Why Mattress Startup Casper Built a Chatbot for Night Owls

Posted September 23rd 2016


via VentureBeat

On Wednesday, Casper launched Insomnobot 3000. Even though it’s a bot made by a company that sells mattresses, it’s not something that will help you count sheep or that will bring you chamomile tea. It’s friendly, sort of hungry, and obsessed with “Seinfeld” reruns.

Insomnobot watched all of “Stranger Things” and stayed up way too late that night,” said Casper VP Lindsay Kaplan. “It’s kind of obsessed with pizza and is really on the fence about if it’s too late to eat or it should just wait to eat waffles in the morning.”

Insomnobot wants to be a companion when all your friends are asleep, or it’s too late to text them. You can only chat with it between 11 p.m and 5 a.m.

According to VentureBeat, Insomnobot’s main purpose is bringing customers closer to brands, an experiment the marketing world is testing across multiple industries. While the bot doesn’t incorporate machine learning at the moment, the mattress company hopes to gain useful insights about engaging their customers as the gap between brands and consumers shrinks.