via Fast Company
Though some have scoffed at the idea that tech companies like Apple and Google could cause any real concern, a new survey suggests that the existential threat of tech entrants into the auto market should be taken seriously.
TECHnalysis Research recently surveyed 1,000 U.S. consumers who both own a car and are planning to purchase a new one within the next two years. One of the questions specifically focused on the potential interest that consumers would have in purchasing a car sold by Apple, Google, or another major tech company.
Half of the respondents in the survey said they would give at least moderate consideration to purchasing a car from a tech company. In the case of Apple- and Google-branded cars, about one third would give serious consideration to a purchase, and just over 10% said they would definitely purchase a car from one of those companies.