Even if you’ve tried virtual reality or already own a VR system, nothing has prepared you for what’s coming over the next month. Three major VR platforms are expected to launch before Thanksgiving Day with massive announcements and retail roll-outs in the works.
Despite our dogged pursuit of VR news at UploadVR, the technology is still the stuff of science fiction for most people: VR may have appeared in a couple news reports or been seen as an ad for the Samsung Gear VR on TV a couple times. Maybe you even own a Google Cardboard box you can slip your phone inside. That, though, is not representative of the new generation of VR technology about to hit the market next month. Soon, it will be hard to escape the fact that VR is here to stay.
As someone who obsessively followed this technology since 2012, I’ve gotten to watch the steady growth of this industry beginning with just a Kickstarter campaign. After two years, it was an industry seeing countless experts hired by tech giants and billions of dollars invested by the likes of Facebook, Sony, and Google. Over the next few years, platform construction accelerated and the first consumer products debuted.
Now, though, the real excitement begins.
With the upcoming release of Google Daydream, Oculus Touch, and PlayStation VR, the market becomes further saturated with quality VR kits. The fact that these products come from household names in Google, Facebook and PlayStation, may entice loyal customers to make their first VR purchase, especially as we get closer to the promise of social VR. As UploadVR’s Ian Hamilton wrote, “The span from October’s Google event through to Black Friday is a critical period, where millions of consumers are likely to bring their first true VR headset into the house.”