IBM Watson can add yet another skill to its resume: the ability to make movie trailers. 20th Century Fox has tapped into the supercomputer’s powers to create the first AI-made trailer for its upcoming thriller film Morgan. It’s a fitting start for Watson’s trailer-making career. Morgan is, after all, a sci-fi flick about a group of scientists who created a humanoid machine that rapidly gained capabilities and went out of control.
To train the computer for the task, IBM Research scientists fed it 100 horror movie trailers cut into separate “moments” or scenes. Watson then performed visual, audio and composition analysis on each scene to develop an idea of what people find scary. After that was done, the team fed it all 90 minutes of Morgan to find the right moments to include in the trailer.
IBM is building on a trend of AI and machine learning in the arts. Programmers are writing algorithms that write novels, and earlier this year a short film, written by a neural network called Benjamin, earned a top-ten spot in the Sci-Fi London Film Challenge. This begs the question of whether art created by AI is art at all? Or maybe the art is in the programming.