The Battle for America’s Classrooms

Posted September 13th 2016


via Fast Company

Google now dominates K–12 education in the United States, even in schools, like String Theory, that have formal relationships with Apple and Microsoft. Just five years after Google introduced its bare-bones Chromebook laptop—which runs a software suite that includes Gmail, Google Drive, Hangouts, and more, and retails for as low as $150—the search giant has topped both Apple and Microsoft in U.S. education sales. It shipped more than 5 million devices to U.S. buyers in 2015, roughly twice the total of each of its rivals. In the first quarter of 2016, the Chrome operating system’s share of shipments to U.S. classrooms hit 51%—a number that will continue to rise, according to Futuresource.

It is widely believed that if students develop an affinity for certain tools at a young age, they will carry preference and familiarity through adulthood. Several years ago, Google started to make its way into the classroom, loosening Microsoft’s firm hold, by giving its products away for free, winning many converts. This has made the education arena a battleground, one that major tech companies will continue to fight for.