Bloomberg believes that Amazon is considering buying the rights to a variety of live sporting events as a way of bringing more people into Prime. According to the site’s anonymous sources, the firm has made discreet enquiries about picking up licenses for global sports including tennis, golf, soccer and car racing. The company is believed to have a beady eye on domestic sports like baseball and basketball, although knows that traditional broadcasters have that sewn up for the next few years.
Major sports have built-in audiences much larger than the likes of Netflix and Amazon have been able to attract with their programming. Procuring the rights to broadcast these events should draw a significant portion of sports fans, who already lean toward streaming over cable entertainment.