NBCUniversal will create Snapchat shows based on its popular TV shows, the company said Monday. The first show will be “The Voice on Snapchat,” a five-episode series that debuts August 22.
The Snapchat shows won’t be shortened versions of programs that have already aired. Instead, popular shows such as “The Tonight Show Starring Jimmy Fallon,” “E! News” and “Saturday Night Live” will produce new content for Snapchat, NBCUniversal said. The customized shows will be a part of Snapchat Discover.
Both parties believe there is huge commercial opportunity around mobile programming. Nick Bell, vice president of content at Snapchat says, “We’re thrilled to be partnering with NBCUniversal to bring Snapchatters a marquee video experience featuring some of entertainment’s most respected and widely watched brands.”