LinkedIn Moves Into Influencer Videos

Posted August 2nd 2016


via TechCrunch

LinkedIn, the social platform for people to network and look for work, that’s getting acquired by Microsoft for $26 billion, is taking the wraps off a new feature that it hopes will get more of its 433 million users moving — literally and figuratively — when it comes to engaging with the site: today, LinkedIn is taking its first foray into video content, created by users and hosted by LinkedIn itself.

LinkedIn will start first with videos created by LinkedIn ‘Influencers’ — an invitation-only group of 500 LinkedIn users who have significant numbers of followers and who regularly post content to the site — who will be making videos that are short, 30-seconds-or-less responses to questions put to them specifically or to the community at large.

Video-based features have been a key growth stimulator for social media platforms like Facebook, Twitter, and Snapchat, driving both user engagement and ad revenue. Introducing interactive video is a logical step for LinkedIn, regardless of how it tries to position itself going forward.