via Digital Trends
Facebook is building upon the success of its 360-degree video rollout — which has seen 250,000 360-degree clips uploaded to the social network since September — with a couple of new publishing and analytics tools for the format.
Chief among the social network’s new features is the ability to input a guided tour of your 360 clip. This basically allows creators to automatically direct viewers to the best points of action in the video. Consequently, the person watching the clip doesn’t have to click and drag the screen to seek out the best point of view.
In addition to this directional tool, Facebook is also offering publishers a new suite of analytics to track viewer behavior in Facebook Live and Facebook 360 videos. “All kinds of publishers post video on Facebook to engage, inform, and entertain people,” states Anaid Gomez-Ortigoza, product manager at Facebook, in a blog post. “We’re always listening to feedback from publishers, and we’ve heard that they want to learn more about their audiences to help build their content and business strategies.”