Companies as Activists: Brands Take a Stand for Justice

Posted June 16th 2016


via Triple Pundit

There are brands that truly care about the people they serve and the markets they operate in, and there are those that just say they do. Smart, forward-thinking brands are not only talking the talk, but walking the walk. They understand that the true bottom line is not just people, planet and profit but policy as well. The American Sustainable Business Council is the leading business advocacy group working to implement public policies that build a sustainable economy. It advocates for legislation and other policy actions, commissions research on policy issues that involve sustainability, and provides a platform that enables policymakers to engage with business professionals.

“A lot of people come into business thinking that they need to leave their activism at home and that advocacy doesn’t have a place in business,” Bob Keener of the ASBC told TriplePundit. “Many people think they have to leave their politics at the door, but this couldn’t be further from the truth.” It is becoming increasingly important for brands to take a stand on political issues and ensure these issues are reflected through the policies they support.

“More and more companies are finding it essential for their business to engage in policy advocacy,” said David Brodwin, co-founder and vice president of media and communications for ASBC. “Today employees, customers and investors expect to see a company walking the talk. And not just internally, but also in their public policy stances. ASBC helps businesses easily translate their values into public policy engagement.”