A Major Shift in the Fitness World is Underway

Posted June 6th 2016


Boutique fitness is notoriously expensive. Even though they have made wellness trendy, pay-per-class workouts like Flywheel and Barry’s Bootcamp are often criticized for their lofty price tags (and inherent elitism). But celebrity trainer Anna Kaiser — who has trained Sarah Jessica Parker, Kelly Ripa, and Sofia Vergara and who runs the boutique studio AKT inMotion — doesn’t believe that this kind of à la carte fitness needs to be limited to people who live near prime studios and have big budgets.

She has launched a streaming membership program that gives members access to all of her workouts for $50 a month. That’s pricier than a Planet Fitness membership but is certainly a step in the direction of making luxurious classes available to all (minus the fancy shampoo and spa-like bathrooms).

via Business Insider