Inspiration

YouTube Helps Brands Find the Next Viral Hit

Posted May 6th 2016

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At its event during the Digital Content NewFronts, YouTube set out to solve one of the biggest challenges marketers have had on the platform — identifying viral videos before they take off. To help brands find the next emerging YouTube stars and videos, the company announced the latest version of its Google Preferred product — Breakout Videos. While Google Preferred gives advertisers access to the top 5% of its most popular content from established creators channels, Breakout Videos packages the hottest and fastest-rising videos on YouTube. This will allow marketers to feature their brands alongside the next big thing, said YouTube CEO Susan Wojcicki.

via AdAge