YouTube Helps Brands Find the Next Viral Hit

Posted May 6th 2016


At its event during the Digital Content NewFronts, YouTube set out to solve one of the biggest challenges marketers have had on the platform — identifying viral videos before they take off. To help brands find the next emerging YouTube stars and videos, the company announced the latest version of its Google Preferred product — Breakout Videos. While Google Preferred gives advertisers access to the top 5% of its most popular content from established creators channels, Breakout Videos packages the hottest and fastest-rising videos on YouTube. This will allow marketers to feature their brands alongside the next big thing, said YouTube CEO Susan Wojcicki.

via AdAge