The company’s business plan is to create entertainment centers around the world, small-scale versions of what it built in Utah powered by the same tech. The Void will create its own content, but it will also serve as an immersive version of major films and video games. If you go to see Star Wars in theaters and you love it, you can pay an additional $10 or $20 to spend 15 minutes actually walking around in the universe interacting with its characters and environment. Today it announced the launch of its first public experience, a partnership with Sony Pictures around its new Ghostbusters film. Madame Tussauds Wax Museum in Times Square will be the venue for the first Void experience outside of its home base in Utah. Visitors will move through a virtual exploration of the props, costumes, locations, and vehicles from the film.