The move brings Amazon even more squarely into competition with Google in user-generated video since its $1bn (£690m) acquisition of Twitch, which specialises in the videos of people playing computer games that also form a large segment of the content on YouTube. The two companies are also heading for a showdown in premium video. Amazon has invested heavily in premium content for its Prime video service, in the main competing with Netflix. However, Google last year announced it was launching a paid for subscription video service without ads, YouTube Red, and earlier this month there were reports it was planning to offer a bundle of channels of online video and live TV channels for $35.
via The Guardian