Your Favorite Emojis May Actually Be Mini Ads

Posted April 25th 2016


Brands, celebrities, and marketers know that we spend so much of our time on our phones. But traditional pop-ups and banner ads don’t work well on those small screens. Emoji, however, increasingly rule our digital interactions. Sure, we, the people, have to choose to download and use a corporation or celebrity’s emoji, stickers, or GIF keyboards. But once we do, brands have a direct connection into our private messages, the place on our phones where we pay the most attention.

via Wired