Now You Can Even Have Your Clothes Chosen by Algorithm

Posted April 11th 2016


There are many subscription services out there and there are even ones for men’s clothing. But Lewk is pretty special in that it asks a few simple questions and then gets the computer to work on picking two or more items for you, starting at $79 per month, so you don’t have to.

It then asks whether you’re either a monochrome guy or one who likes a bit of color, whether you like ‘fitted’ or ‘classic’ shaped clothes, then goes slightly off piste…

After that, it grabs your all-important vital stats and a package will soon be on its way.

One huge flaw in all this is that if you don’t like what the computer thinks a rock n’ roll, Miami-loving, stay-at-home-dad looks like, you can’t return the clothes. Which is surely a bit of a barrier to put in front of folks who are just keen to try the service.

via The Next Web