Nearly four years after the NBA’s Board of Governors first gave its blessing to the notion of turning their players into dribbling and dunking billboards for advertisers, the league is finally moving forward with the idea.
The NBA announced that it has officially given the thumbs-up for teams to sell jersey badges to sponsors.
These won’t — at least just yet — be the see-them-from-a-mile-away ads that have long been a staple of professional soccer jerseys around the world. Instead, the NBA’s 3-year pilot program will limit each team to one approximately 2.5″ x 2.5″ (dimensions and shapes can be tweaked for individual sponsors) badge that goes on the front left of each jersey (opposite the existing de facto advertising for jersey-maker Nike).
The league is leaving it up to each of the 30 teams to sell the sponsorships.