J-Pop Music Video Takes Control of Your iPhone

Posted April 8th 2016

The effect is lost slightly if your phone is set to English, rather than Japanese, but it’s a novel angle in an industry already well-known for its outlandish videos. It’s just a shame about the song itself, a forgettable chunk of hip-pop that includes half-hearted rap passages and chanted choruses. It might be doing well with its videos, but modern J-pop will need to come up with catchier songs if it wants to rival the worldwide appeal of the growing force that is South Korea’s pop scene.

via The Verge