A new app called MightyTV (iOS-only for now, Android soon) uses a unique concoction of Tinder-style swiping, machine learning, and a collaborative personalization mechanism that can not only find something for you to watch right now, but can account for the tastes of everyone on the couch and find something you’ll all love. The app is out today, it’s super slick, and it might have a chance to do what so many have tried and failed to pull off.
The MightyTV app centers on a few core features. The first is essentially Tinder for video: You open the app, and see a large poster for a movie or TV show. Swipe right if you like it, left if you don’t, up to skip, and right and hold if you love it. This is how Mighty figures out what you like, which is both the most important and hardest part of building a tool like this. And there’s just something magical about the Tinder interface, which just makes you want to swipe. Mighty gathers listings from your subscriptions (Netflix, Hulu, HBO, and others) and it pulls data from Facebook to get some knowledge about what you like. It does some sorting based on rating and release date, but it mostly relies on your own swipes. There’s just no substitute for user input when it comes to movies.