This Week in Mobile

Posted March 30th 2016


With 4 billion daily video views (the same as Facebook), marketers want to get inside Snapchat’s walled garden.

Snapchat is in the news this week as it rolls out a major redesign to add multimedia features, like stickers, audio, and video, so we looked to Adweek for some stats about the popular messaging app’s usage:

  • Cosmopolitan magazine is averaging 3 million viewers a day on Snapchat Discover
  • Snapchat is more popular than Facebook with American teens; 19% of them say it’s “the most important social network”
  • iHeartRadio generated about 340 million impressions on the mobile app during its two-day music festival



  1. The FBI found a way to get that iPhone unlocked after all. The Justice Department announced this week that it’d found a way to unlock the San Bernadino shooter’s iPhone without help from Apple, ending, at least for now, the feud between the tech giant and the U.S. government.
  1. Seriously, stop closing apps to try to save your battery. Many smartphone users think closing apps will help their phone’s battery last longer, but experts say it can actually make things worse.
  1. Twitter is getting easier to use if you’re visually impaired. Twitter introduced a feature this week that will let users add descriptions of up to 420 characters of the image they’re tweeting. The description will be accessible through screen readers.
  1. Nintendo is launching its first smartphone game, Miitomo, on March 31. The Second-Life-like game is meant to be a social go-between–users answer questions and share the answers with their friends. The more questions you answer and comments you make, the more you can customize your “Mii” avatar.
  1. Would you Check into your flight from Facebook Messenger? KLM Royal Dutch Airlines passengers will soon be able to use the platform to check-in, get flight updates, and chat with a customer service rep.  KLM Royal Dutch Airlines is the first airline and first major European partner for Messenger.




(Not)Recipes by Food52

Admit it, you love to browse photos of food, but you don’t necessarily love following a recipe step-by-step. Food 52, the food and lifestyle site has a new app, (Not)Recipes, which is the perfect place to browse those beautiful photos and get inspired for the next time you’re in the kitchen.

The format of (Not)Recipes will be familiar to Instagram users–users post a photo of their dish and use tags to describe the ingredients, with little to no emphasis on the techniques they used to cook it. As you browse, you can use these tags (think words like “steak,” “hollandaise,” and “leftovers”) to find recipes that match ingredients or dishes you’re interested in. If you find a recipe you like, favoriting it saves it. And if you have questions for the creator, users can comment on the post and ask the creator how it was prepared.

(Not)Recipes is available as a free download for iOS.



Mobile Summit 2016 April 4-5, 2016 | Sausalito, CA

M2M World Congress April 26-27 | London, UK

Internet of Things World  May 10-12, 2016 | Santa Clara, CA


Contributed by Tathagata Samanta and Tracy O’Neil