Inspiration

New Nike+ App Will Focus on a Customized Shopping Experience

Posted March 17th 2016

Nike-app-1-800x804

Nike-app-1-800x804

At the Nike Innovation Summit yesterday in New York, popular athletics company Nike¬†revealed a new addition to its line of Nike+ software, simply called the Nike+ app. According to Nike, the “plus” in the title “now equates to ‘personal,'” thanks to the customized springboard experience of Nike+. The first tab in the app will showcase an always-updating list of stories — from training tips to product releases — that will become more personalized over time the more Nike+ is used. The My Store tab will let users purchase Nike products from within the app, while the Services tab will guide them to the nearest physical Nike store and even let them book a 1:1 product reservation.

Thanks to an integration with Apple’s Wallet app, Nike+ will let its users “skip the line and get personalized service at Nike stores and events,” with the use of a QR code saved into Apple’s first-party app. The Inbox section of Nike+ rounds out the experience with a basic influx of the latest news directly from the company and details on upcoming events nearby.¬†

via Mac Rumors