This Week in Mobile

Posted February 17th 2016



eMarketer released a new report detailing the UK Mobile app market. The highlights of the report are as follows:

  • Adults in the UK spent an average of 2 hours, 24 minutes a day on mobile devices, a huge leap from the 18 minutes they averaged in 2010
  • However, they’re still spending an average of over 3 hours a day with traditional TV
  • Almost 80% of time spent on the mobile internet is spent using apps



1. Apple won’t help the FBI crack the iPhone used by one of the shooters in the December terrorist attacks in San Bernardino. Tim Cook reiterated his opposition to creating a government backdoor to the iPhone.

2. Qualcomm introduced a new Snapdragon Wear 2100 processor for wearables. Snapdragon Wear is set to offer always-connected experiences, smart sensing, longer battery life, and sleeker designs in smartwatches because it is smaller.

3. An Apple patent shows the iPhone using the Apple Watch to measure background noise to automatically change the volume of notifications on the iPhone. Apple has been researching software solutions that would tap into a user’s Apple Watch to intelligently adjust an iPhone’s alert volume on the fly, by monitoring and comparing ambient sound samples.

4. Want instant access to Shopify’s product catalog? Shopify launched an iOS app, Shopify, that will allow you to search across their entire product catalog right from your iOS device, then send links to products along with product photos to you via any messaging app you’re using.

5. Bikini models, exotic locales, mobile app and virtual reality: Sports Illustrated puts you inside the new Swimsuit Issue, the Google Cardboard-style viewer is part of SI‘s 2016 Swimsuit Issue and, when combined with the SI Swimsuit Issue app, allows users to take an immersive trip to some of the tropical locales featuring the magazine’s swimsuit models.





Everalbum, already a #1 top-grossing iOS productivity app, launched their Android version this week. The app is attempting to re-imagine the physical photo album. Currently, the app is about organizing, aggregating, and making sense of the photos. The company’s long-term vision involves making better sense of our massive photo collections by tying pieces together from different sources – including messaging apps or even older family photos from grandma’s albums – in order to derive the context, and help us find those memories that are actually important.

The service is differentiated from others on the market because it doesn’t just upload the photos off your phone. Instead, it also aggregates photos from many of the services you use today, like Facebook, Instagram, Dropbox, and Google Photos. In addition to backup, organization, and sharing, Everalbum has a few other features, including favorites, short animations called flipbooks, and “throwbacks” –  feature which resurfaces old photos, similar to how Google and Facebook do.

The app is now available in Android, after initially being available only on iOS. In the future, the company will address other platforms – including things like Apple TV and even VR – but there are no details as to those expansions at this time.




Mobile World Congress February 22-25, 2016 | Barcelona, Spain

Mobile & Innovation Strategies for Travel March 14-15, 2016 | San Francisco, CA, USA

Mobile Tech Conference March 14-17, 2016 | Munich, Germany

Connected Cars March 15, 2016 | Detroit, MI, USA


Contributed by Tathagata Samanta and Tracy O’Neil