Snapchat users feeling limited by the app’s geofilter overlays can now make their own and define areas in which they’ll show up. Users can choose spaces that are a minimum of 20,000 square feet — about the size of an office — to a maximum of 5,000,000 square feet — roughly a few city blocks. The custom filters can stay live from an hour to thirty days, and Snapchat imagines they’ll be used during weddings and other events.
The filters start at $5, which is the approximate price for an eight-hour Friday event in a major city, but this money only places the filter on the app; Snapchat isn’t offering to design the images. Prices change depending on the time and amount of space the filter covers. The customization provides another way for Snapchat to monetize, following the closure of its lens store earlier this year. Although it lost that profit, it does still monetize through its sponsored lenses and filters. The sponsored lenses — video filters that go over selfies — can sell for between $450,000 and $750,000 per day. The first branded geofilter debuted this past summer and was for McDonald’s. Snapchat hasn’t said how much it charges it for those sponsorships, although it does charge advertisers $20 for every 1,000 video ad views.
via The Verge