Snapchat Bets Big on 2016 Campaign Coverage

Posted February 12th 2016


Best known for photo and video messages that disappear soon after they are delivered, Snapchat is making a big bet in 2016 by trying to break into the news business at a time when the industry is in turmoil.  Developing a strategy for news coverage at a time when established newsrooms are struggling with the digital transition could be seen as a risky move, even for a booming technology company. But Snapchat has something that every other news organization is after: a loyal and active audience of more than 100 million users, mostly teenagers and millennials.  Their mission is to reinvent mobile storytelling through the most compelling and important story of the year — the presidential election — and they are already finding an audience, with more than one million viewers on every political story that they have produced.