It’s been years since smartphones looked fun. The wacky looks of the teardrop-shaped Nokia 7600 or stick-like Nokia 7280 are a distant memory in this era of shiny rectangles. But the potential of a different design isn’t just about novelty. With so many mainstream manufacturers using the same Android software in a crowded market, companies are desperate to differentiate their products. There’s only so far they can get with incremental upgrades to the camera or gimmicky innovations like fingerprint sensors, and in fact Apple, Samsung and others are already diversifying their mobile line-up with smartwatches, wearables and virtual reality devices. So hey, maybe it’s time to re-energise the smartphone itself with some more interesting designs than the boring old rectangle.
The Cyrcle is circular to fit into smaller and rounded pockets, or it can be clipped or dangled about your person as a wearable if you prefer, or if your outfit simply doesn’t have any pockets.
If you prefer to carry your phone in your handbag or clutch, Cyr also intends the phone to be less distracting by cutting down on the less important notifications that see you constantly having to fetch your phone out of your bag only to find it’s not important. Instead, the device would only alert you to messages or updates from an inner circle. In the case of full-time moms like Cyr and Inagawa, that could be the kids and family, but it’s up to you who you’d include.