To commemorate the 30th anniversary of the Jordan brand, Nike created an immersive experience that let fans recreate two of Michael Jordan’s most iconic shots. “The Last Shot,” installed at Madison Square Garden for NBA All-Star Weekend, is a 1,200 square foot room covered entirely with LED tiles. Visitors first pick which shot they’d like to recreate before they enter the room: Jordan’s game-winning shot in the 1982 NCAA Championship game, or his last shot as a Chicago Bulls player in 1998. Then, when they enter the room, visitors are provided step-by-step instructions on how to recreate the shot with real-time visuals. A slam-dunk camera captures the shot, and footage of fans cheer (or boo) the action from the sidelines.
Each visitor is given an RFID bracelet, which allows them to access images and videos of their best Michael Jordan attempt.
Wired writer Tim Moynihan captured his experience: